Davos 2020: Nielsen’s David Kenny Says People Are Willing To Pay More For News Than Entertainment
David Kenny, chief executive officer of Nielsen Holdings Plc, gestures as he speaks at the Bloomberg Sooner Than You Think technology event in Singapore on Sept. 5, 2019. (Photographer: Paul Miller/Bloomberg)

Davos 2020: Nielsen’s David Kenny Says People Are Willing To Pay More For News Than Entertainment

People are willing to pay more for news than entertainment and believe the quality of content is higher when it’s paid for, according to David Kenny, chief executive officer of Nielsen Holdings Plc.
BQ Install

Bloomberg Quint

Add BloombergQuint App to Home screen.