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Pandemic Not The Only Reason Why Sales Of Budget Motorbikes Tumbled

Budget motorcycles were expected to withstand the pandemic better than other segments as rural India revived. That didn’t happen.

Employees work on the assembly line at the Honda Motorcycle & Scooter India Pvt. plant in Manesar, India. (Photographer: Pankaj Nangia/Bloomberg)
Employees work on the assembly line at the Honda Motorcycle & Scooter India Pvt. plant in Manesar, India. (Photographer: Pankaj Nangia/Bloomberg)
Budget motorcycles were expected to withstand the Covid-19 pandemic much better than other categories as rural India bounced back quicker than expected from its disruption. That didn’t go as expected.Sales of entry-level motorcycles fell by nearly 27% in the last year to about 4.3 lakh units, according to data shared by Crisil Ltd. That decline was the highest for a segment that accounts for about 60% of total motorcycle volumes and ...
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