Chinese Maker of $20,000 Mini Electric Cars Plans to Crack the U.S.
Kandi may be first Chinese maker to crack U.S. retail market
(Bloomberg) -- Many Chinese carmakers have announced plans to start exporting to the U.S. but none of them has managed to crack the lucrative retail market. Kandi Technologies Group Inc. may become the first.
The Nasdaq-listed company, which started making electric cars in 2013, plans to ship two of its models to the U.S. this year, Chairman and Chief Executive Officer Hu Xiaoming said in a telephone interview Wednesday. Sales will start after the company clears regulatory procedures, which have been held up by the federal government shutdown, said Hu.
Exporting the cars to the U.S. wasn’t in Kandi’s initial plan. However “after some surveys, we found that there is a market in the U.S. as consumers fancy the cars and our prices are competitive,” said Hu. “Our distributor is confident about the sales prospects and we would like to give it a try.”
While other Chinese automakers such as BYD Co., Guangzhou Automobile Group Co. and Great Wall Motor Co. have been training their sights on the U.S. for a while, the worsening trade ties and a full-blown tariff war between the two biggest economies have scuppered those ambitions. Success in the U.S. market, where emission and crash standards are more stringent, would generally be seen as a testimony to their competitiveness.
Kandi, which currently makes cars through an equally held venture with Zhejiang Geely Holding Group Co., plans to offer Americans the two-seater K22 mini EV and the EX3 SUV. Hu said the K22 will be priced at less than $20,000 in the U.S. He didn’t provide pricing for the EX3, which can go for as much as $14,000 in China.
Shares of Kandi dropped 6.4 percent to $5.01 in New York Wednesday. The stock fell 47 percent last year.
Geely is controlled by billionaire Li Shufu, who also owns Volvo Car Group and is the biggest investor in Daimler AG.
Read more about Daimler and Geely’s ride-hailing plan here
Kandi is building a factory in Jiangsu province after winning a government permit on Jan. 8. The plant will have an annual production capacity of 50,000 units that may be expanded in the future, according to Hu.
After acquiring Texas-based Sportsman Country LLC in June last year, Kandi has been working with the distributor to sell the two models to American motorists, Hu said. The automaker has earmarked production capacity of 2,000 to 5,000 units this year for the exports, he said.
The company, based in the eastern city of Jinhua in Zhejiang province, is also working with other Chinese firms on forming an online car-hailing service alliance that may grow into a government-accredited fleet of 300,000 in five years, Hu said.
Global automakers are seeking a foothold in the transport services that are changing the way consumers use vehicles by expanding into car-sharing. Geely and Daimler agreed last year to start ride-hailing and car-sharing services in China via an equally held venture. Kandi plans to turn itself into an operator of such services from a pure carmaker, Hu said.
BYD, backed by billionaire Warren Buffett, has sold some cars in the U.S., but only to fleet operators and not individual buyers.
To contact Bloomberg News staff for this story: Tian Ying in Beijing at ytian@bloomberg.net
To contact the editors responsible for this story: Anand Krishnamoorthy at anandk@bloomberg.net, Sam Nagarajan, Lena Lee
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