New Video Nasty for Investors as Game Digital Warns Again: Chart

(Bloomberg) -- Owning shares in U.K. video-game retailer Game Digital Plc has often resembled playing the latest episode of Mortal Kombat. A third profit-warning on Friday pushed the shares down to a level that’s about a tenth of the 200 pence at which they were sold in a 2014 initial public offering. This time, short supplies of Nintendo’s hugely popular new Switch console to the U.K. are the main cause of the company’s difficulties.

To contact the reporter on this story: Paul Jarvis in London at pjarvis@bloomberg.net.

To contact the editors responsible for this story: Eric Pfanner at epfanner1@bloomberg.net, Paul Jarvis