Nintendo Rally Evokes Memories of Pokemon Go Craze: Chart

(Bloomberg) -- Optimism that Nintendo Co.’s new Switch can reignite earnings has driven its shares beyond levels seen when millions went hunting for Pokemons on their smartphones last year. The hybrid console, which debuted in March, has won high praise from consumers as investors put the flop of the Wii U behind them. Analysts are projecting earnings and revenue this year that would be the highest since 2011 as new games are released to spur demand.

To contact the reporter on this story: Robert Fenner in Hong Kong at rfenner@bloomberg.net.

To contact the editors responsible for this story: Jake Ulick at julick@bloomberg.net, Edwin Chan