How Indian Business Leaders Choose Perfect, Personalized Corporate Gifts This Festive Season

How Indian Business Leaders Choose Perfect, Personalized Corporate Gifts This Festive Season

*This is a sponsored article by Cadbury

Pierre Corneille, the 17th-century French poet, and dramatist, famously said that the manner of giving is worth more than the gift. As we approach the festive gifting season of 2018, corporate giftors need to consider whether their gift ends up as just another one in a pile of presents received, or is seen as a special gift that leaves a lasting impression. That's where the manner of giving counts.

Because gifts that are seen as special have an extraordinary impact – the gift becomes more than just a gift, and transforms into a symbol of a personal bond. And who doesn't like feeling special?

We asked Amit Kumar Agarwal, Founder & CEO of, the world's largest C2C real estate platform, what he thought of the importance of personalisation of gifts. "I believe that a gift always reflects your relationship with the recipient. I have observed that personalisation creates an impact – when the person receives your gift, it should convey that you were thinking about him/her," Agarwal said, based on his corporate experience.

Ahmed Aftab Naqvi, CEO & Co-Founder of Gozoop, a leading digital-first marketing company, added, "A good gift becomes a perfect gift only when there is an element of personalisation in gifting -- it transforms the gift into an experience."

And while some may be under the impression that personalisation is possible only for very small quantities and requires immense effort, or are only for gifts given to a loved one, that's not true. The fact is that smart Indian corporate leaders are fast realising that personalisation is important if their gift has to stand out among a multitude of gifts during festivals like Diwali. One survey of corporate users found that 82 percent preferred personalised gifts rather than an off-the-shelf item.

One way to make a gift stand out is to use creative packaging, reminding the recipient of the extra effort, thoughtfulness and care taken when selecting the right gift.

The other advantage of personalised gifts is that you can customise gifts for any occasion. Chocolates, for instance, are by far the most popular gift in the world -- you can never go wrong with chocolates. As a wise person once said: "Never underestimate the power of chocolates -- you can't buy happiness, but you can always buy chocolates." But imagine, if a box of quality chocolates was made unique, with a personal message and a photo. Wouldn’t that make a great gift perfect?

A perfect corporate gift isn't just about the gift, but the entire buying and delivery experience. Largely, organisations have four parameters when it comes to choosing a preferred gifting partner: quality, turnaround time and dependability, the ability to customise and experience in delivering gifts at scale.

That's where Cadbury scores. In addition to a perfect gift that is personalized, Cadbury Joy Deliveries offers an easy-to-use online ordering system where multiple orders can be placed seamlessly. And even better, there's an assurance of hassle-free and on-time delivery through world-class logistics partners, so you can rest assured that your personalised, perfect gift will reach the recipient in excellent condition and just in time for celebratory indulgence. As Naqvi explains, "Delivery is extremely important. The gift needs to reach the right person at the right time".

So, if you are looking for the perfect gift this festive season or beyond, for a multitude of business partners, employees, etc., and you want to add the joy of personalisation to each one of them, all you need to do is visit Cadbury Joy Deliveries.

Here’s how you can get in touch with the Cadbury Joy Deliveries team for all your business gifting needs this Diwali:

Phone: 1800-267-2249 | Email ID:

You can also leave your enquiry here and the team will reach out to you.

BQ Install

Bloomberg Quint

Add BloombergQuint App to Home screen.