At the Birthplace of Mass Tourism, Hotels Try to Reinvent Themselves
A doorman wearing a protective face mask in Paris, France. (Photographer: Nathan Laine/Bloomberg)

At the Birthplace of Mass Tourism, Hotels Try to Reinvent Themselves

(Bloomberg Businessweek) -- Few places are as tied to mass tourism as the Spanish resort town of Benidorm. It’s often dubbed the birthplace of package tours, and on a typical summer day its broad b...
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