Number Fever: The Pepsi Contest That Became a Deadly Fiasco
Two of Pepsi’s infamous 349 crowns. (Photographer: Geric Cruz/Bloomberg Businessweek)

Number Fever: The Pepsi Contest That Became a Deadly Fiasco

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(Bloomberg Businessweek) -- Marily So, a woman in her early fifties with graying hair, runs a sari-sari store out of her one-room home in a concrete building beside a railway track in Manila. In th...
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