Two of Pepsi’s infamous 349 crowns. (Photographer: Geric Cruz/Bloomberg Businessweek)
(Bloomberg Businessweek) -- Marily So, a woman in her early fifties with graying hair, runs a sari-sari store out of her one-room home in a concrete building beside a railway track in Manila. In the steamy heat of a summer afternoon, shirtless children appear at her window clutching coins. With a kind smile, she serves them warm bottles of water and Royal Tru, one of a few sodas she displays alongside tiny shampoo sachets and single ...