Sunday Strategist: Today’s Contrarian Ketchup Consumers
Squeezy bottles of Heinz Kraft Co. Heinz brand Tomato Ketchup are displayed on a shelf inside a Perekrestok supermarket, operated by X5 Retail Group NV, in Moscow, Russia. (Photographer: Andrey Rudakov/Bloomberg)

Sunday Strategist: Today’s Contrarian Ketchup Consumers

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(Bloomberg Businessweek) -- The ketchup scientists have been busy. Kraft Heinz Co. now has at least 20 varieties of the stuff. There’s the jalapeño flavor, the sriracha, the kind with no salt, the ...
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