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Sunday Strategist: Today’s Contrarian Ketchup Consumers
What’s really interesting, though, is that spending has become more concentrated within product categories.
13 Aug 2019, 11:06 AM IST
(Bloomberg Businessweek) -- The ketchup scientists have been busy. Kraft Heinz Co. now has at least 20 varieties of the stuff. There’s the jalapeño flavor, the sriracha, the kind with no salt, the sugar-free and a version sweetened only with honey.
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