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How Shopify Outfoxed Amazon to Become the Everywhere Store
What Zoom was to corporate America during the early days of the pandemic, Shopify was to small-business owners.
25 Dec 2021, 12:30 PM IST
(Bloomberg Businessweek) -- Last February e-commerce company Shopify Inc. replaced the “Ottawa, Canada” dateline that began its press releases and earnings reports with a strange new one: “Internet, Everywhere.” The geographical shift came at the insistence of Shopify’s founder and chief executive officer, Tobi Lütke, who tends to view such matters through the prism of cold, hard logic. In May 2020, only a few months into the pandem...
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