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Rihanna, No Introduction Needed
Rihanna—whose full name is Robyn Rihanna Fenty—has said she wants her fashion line to be “as disruptive as possible.”
08 Dec 2019, 11:17 AM IST
(Bloomberg Businessweek) -- Rihanna broke through the very white and mostly male ranks of the world’s largest luxury fashion company in part because it had already worked with her. Her Fenty Beauty line, also part of LVMH, changed cosmetics when it was introduced two years ago with 40 shades of foundation. The company did $562 million in sales in its first year by appealing to women of color who’d previously settled for makeup that d...
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