Branson’s Virgin Voyages Courts First-Time Cruisers, Cures Inhibition

Luxury, as Virgin Voyages sees it, is about letting your guard down and enjoying what happens when others do the same.

Fran Golden

22 Nov 2021, 08:33 PM IST

Branson’s Virgin Voyages Courts First-Time Cruisers, Cures Inhibition

Performance aboard the Scarlet Lady - Richard Branson’s first Virgin Voyages ship. (Photo: Bloomberg)

(Bloomberg Businessweek) -- Amid the flashing lights, blaring house music, and gyrating dancers at a sea-goddess-themed bash on the 2,770-passenger Scarlet Lady, single mom Kylie Story felt so uninhibited that she jumped into the pool. She didn’t even pause to remove her long crimson dress or butterfly wings.

Branson’s Virgin Voyages Courts First-Time Cruisers, Cures Inhibition

Luxury, as Virgin Voyages sees it, is about letting your guard down and enjoying what happens when others do the same.

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