P&G Is Developing Its Next Big Thing in a Room Buzzing With Flies
Testing Zevo insect repellent at the University of Cincinnati lab. PHOTOGRAPHER: LYNDON FRENCH FOR BLOOMBERG BUSINESSWEEK  

P&G Is Developing Its Next Big Thing in a Room Buzzing With Flies

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(Bloomberg Businessweek) -- It’s a classic setup: A psychology grad, a microbiologist, and a chemical engineer walk into a room buzzing with flies. The psych grad is versed in feminine-hygiene prod...
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