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Online Associate Is the Retail Job of the Future
Retailers had been toying with features such as video chats and livestreaming to make e-commerce more pleasant.
20 Oct 2020, 06:56 PM IST
(Bloomberg Businessweek) -- “So, what are you looking for?” the Lululemon staffer cheerfully asks. She handpicks a couple of yoga leggings that cost upwards of $100, but there’s a catch: There’s no way to try them on because the consultation is over Zoom, with the sales associate at home sharing screens from the brand’s website. The half-hour session with the Lululemon Athletica Inc. “digital educator” is a cross between hanging out ...
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