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Older Women Are the Beauty Industry’s Next Potential Gold Mine
Old age could be a beauty gold mine.
06 Dec 2019, 03:26 AM IST
(Bloomberg Businessweek) -- At 99 years old, Kikue Fukuhara knows a thing or two about selling makeup to old people: She’s been talking about lotions, lipstick, and foundation for six decades. Fukuhara works for Pola Orbis Holdings Inc., one of Japan’s top cosmetics companies, and was recently recognized by Guinness as the world’s oldest beauty adviser. Her strategy: testing the merchandise on her own skin. “For makeup, there’s no da...
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