There Are Now CBD Products for Every Part of Your Body

(Bloomberg Businessweek) -- No, CBD doesn’t get you high. But it’s made from the cannabis plant—the letters stand for “cannabidiol”—and, as such, is subject to the same laws as marijuana in the U.S. It got a major boost when the December 2018 farm bill legalized the production of marijuana’s nonpsychoactive sister—hemp—and interstate transfer of hemp-derived goods, opening the floodgates for a legal CBD market that could surpass $20 billion by 2022, according to researcher Brightfield Group LLC.

As legalization has spread, so has CBD’s fame. Depending on which marketing materials you read, it can provide relief for just about every malady known to modern humans: anxiety, chronic back pain, menstrual cramps, postworkout muscle soreness, dandruff, even chapped lips. Lack of regulation, however, gives some of these products the feeling of a late-night infomercial for oregano cleanses. “Seventy percent of products don’t have what’s written on the label,” says Davey Napoli, one of three co-founders of White Label, a site that sells CBD products after diligent research. Jon Brandon, co-founder of Foria Wellness, a brand that uses CBD for better intimacy, remains optimistic. “There is much to be excited about,” he says, “and much research to be done.”

We tested some of the most popular—and strangest—applications so far.

Hair

Prose shampoo
Co-founded by a former L’Oréal SA executive, Arnaud Plas, this hair-care brand uses CBD “for a healthy scalp.” But it’s probably licorice root and moisturizing B-5 that’s really livening up your locks. From $25; prose.com

Eyes

Kush high-volume mascara
$24; milkmakeup.com

Mouth

Lord Jones gumdrops
Known for its beautiful packaging, the well-researched Lord Jones brand has been at the vanguard of what Chief Executive Officer Robert Rosenheck calls “a health and wellness revolution.” These delicious, all-natural gumdrops contain 20 milligrams of CBD per piece to act as a mood stabilizer. $45; lordjones.com ** TOP PICK **

Lips

Vertly lip butter
With only 25mg of CBD in the container, you’re not getting much of it. But it’s a nice lip balm anyway. $22; vertly.com

Tongue

Lily CBD
Many experts agree that the most effective way to take CBD is to squirt the oil under your tongue with a dropper. Russell Markus’s company consulted with doctors to arrive at his 16mg dosage. $99 for 500mg bottle; lilycbd.com ** TOP PICK **

Face

Herb Essntls moisturizer
$60 for 2 oz.; herbessntls.com

Underarm

Sacred Biology deodorant
$20; bloomble.com

Stomach

Recess soda
$30 for six-pack; takearecess.com

Intimate areas

Foria Awaken
This “therapeutic aphrodisiac” is meant for women. Apply to your fingers and gently massage. Full effects can take 15 minutes. $48; foriawellness.com ** TOP PICK **

Body

Wildflower soap
This all-natural cleanser with 20mg of CBD lathers into a rich and soothing foam. $30 for pack of three; buywildflower.com

Mirai bath bomb
$9; miraiclinical.com

Plant People Plant Balm
$49 for 400mg; plantpeople.co

Muscles

324 roll-on
The brand’s name comes from where each letter falls in the alphabet—3 for “C,” 2 for “B,” 4 for “D”—but the story is no gimmick: Founder Pascal Pakter is a former Brazilian jiujitsu fighter who, after injuring two vertebrae, became an evangelist for the pain-relieving powers of cannabis. This roll-on, which includes camphor and menthol, will take the place of your tube of Icy Hot. $35; 324brand.com ** TOP PICK **

Feet

Mary’s Nutritionals Elite transdermal patch
One of the most popular brands for CBD, Denver-based Mary’s Medicinals offers a 2-inch square patch that contains 10mg of hemp extract, which it gradually releases into the bloodstream. From $10; marysmedicinals.com ** TOP PICK **

Pets

Soft chews for cats
$32; treatibles.com

To contact the editor responsible for this story: Chris Rovzar at crovzar@bloomberg.net, Justin Ocean

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