Google’s Top Search Results Spotlight a Narrowing of the Open Web

(Bloomberg Businessweek) -- As big tech companies prepare for showdowns over their power in 2020, this list of the top 100 monthly U.S. Google searches—alphabetically from “airbnb” to “zillow”—outlines a way the open web has been filtered through a handful of sites. Google’s top suggestion is a Google page or service in 29 of the 100 cases, including for “news,” “nba,” and “calculator,” according to consultant Ahrefs Ltd. (To be fair, at least 12 searches are for Google products.) DuckDuckGo, a more privacy-oriented search engine, offers broader recs.

To contact the editor responsible for this story: Jeff Muskus at jmuskus@bloomberg.net

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