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Bob Iger’s Disney Book Gives Details on Pixar, Fox, Marvel Deals
The Ride of a Lifetime should have been called How to Succeed in a Business Full of Prima Donnas and Raging Egomaniacs.
25 Sep 2019, 08:57 AM IST
(Bloomberg Businessweek) -- The title of Bob Iger’s new book, The Ride of a Lifetime: Lessons Learned From 15 Years as CEO of the Walt Disney Company (Random House, $28), suggests that it will appeal primarily to corporate ladder climbers. But once Iger dispenses with some inspirational evangelizing, he treats readers to a vivid account of his 45-year career, one that might more aptly be titled, How to Succeed in a Business Full of ...
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