ADVERTISEMENT
Bhushan Kumar, the Bollywood Boss Behind YouTube’s Top Channel
The record label and film production company now has 119 million subscribers.
04 Dec 2019, 09:20 PM IST 
Bhushan Kumar, chairman of T-Series Pvt Ltd. (Photographer: Mahesh Shantaram for Bloomberg Businessweek)
(Bloomberg Businessweek) -- T-Series, which owns the rights to about 70% of the Bollywood songbook recorded in the past three decades, has been flooding YouTube with music videos. Its ascent to the top of the site—it dethroned comedian-gamer-troll PewDiePie—was powered by an explosion of cheap mobile data in India, which has helped bring online about 300 million new users since 2016.
I’m already a Subscriber Sign In
To continue reading this storySubscribe to unlock & enjoy all Members-only benefits
Choose a plan
Renews automatically. Cancel anytime.
As a Subscriber you get
Full Access to
NDTV Profit App
Exclusives
Premium Stories
Access to
Stories
Curated
Newsletters
20,000+
Research Reports
Priority Pass
to Special Events
Minimal Ad
Experience
Members-Only
Rewards
Still Not convinced ? Know More
