What Worked For Hero MotoCorp In Post-Covid Era
A Hero MotoCorp Ltd. Xtreme 200R motorcycle, left, stands on display in Noida, India. (Photographer: Anindito Mukherjee/Bloomberg)

What Worked For Hero MotoCorp In Post-Covid Era

India’s largest two-wheeler maker has seen a dramatic turnaround as the country reopened the economy slowly after imposing one of the world’s harshest Covid-19 lockdowns. Yet, analysts caution that it may be too early to say that things have fully recovered.

Numbers, on their own, point to a turnaround. Within a month of the reopening of the economy, Hero MotoCorp Ltd.’s sales were within 4% of the pre-lockdown levels.

The next three months saw volumes of the maker of Xpulse and Splendor grow 8%, 17% and 35%, respectively, including its highest sales of more than eight lakh units in October.

The recovery also includes a 58% and 28% growth in the company’s exports in September and October, respectively.

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