Warner Bros. Discovery Will Be Name of Company Shorn From AT&T
(Bloomberg) -- The new company being formed by the merger of Discovery Inc. and AT&T Inc.’s WarnerMedia division will be called Warner Bros. Discovery, a name that pays homage to the founding brothers who launched the business nearly a century ago.
Discovery Chief Executive Officer David Zaslav, who will lead the new company, made the announcement from the Warner Bros. lot in Burbank, California, on Tuesday.
The deal, disclosed last month, is expected to close next year. It unites the storied film studio, and home of HBO, TNT and CNN, with Discovery’s lineup of cable TV channels like HGTV and the Food Network. The business, with its HBO Max streaming service, is expected to be a more formidable player in the migration of consumers from traditional TV viewing to subscription-based, on-demand entertainment.
“We love the new company’s name because it represents the combination of Warner Bros.’ fabled hundred-year legacy of creative, authentic storytelling and taking bold risks to bring the most amazing stories to life,” Zaslav said in a statement.
The company also released a logo showing the name in gold surrounded by clouds, with the slogan “the stuff that dreams are made of” -- a line from the 1941 Warner Bros. film “The Maltese Falcon.”
The studio also helped usher in the age of “talking pictures” with “The Jazz Singer” in 1927.
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