Vodafone Idea To Drop Brand ‘Idea’ From Postpaid Services
Bharti Airtel Ltd., Vodafone India Ltd. and Idea Cellular Ltd. sim card packs are arranged for photograph in Mumbai, India. (Photographer: Dhiraj Singh/Bloomberg)  

Vodafone Idea To Drop Brand ‘Idea’ From Postpaid Services

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Telecom operator Vodafone Idea Ltd. will drop the brand name "Idea" from its postpaid services, according to an announcement made by the company on Thursday.

The company's prepaid customers will, however, continue to get services under both Vodafone and Idea brands. "Vodafone RED postpaid plans will be available to customers from all stores and digital channels of both Vodafone and Idea brands.

"While all new postpaid customers will be on-boarded directly to Vodafone RED plans as per their usage and preference, all existing customers of Idea Nirvana, the postpaid offering under the Idea brand, will be migrated to similar Vodafone RED plans," the company said in a statement.

Vodafone India and Idea Cellular merged their mobile businesses in August 2018 to create Vodafone Idea Ltd. Both brands are synchronising their entire business. The move to migrate postpaid customers to Vodafone Red is a part of the company's synergy plan.

Also read: Vodafone Idea Partially Recovers On Likely AGR Relief From Government

"Beginning with Mumbai, this initiative will be rolled out in a phased manner to cover all circles over the next few months," the statement said. The change is applicable to enterprise Idea postpaid customers as well.

"Prepaid products will continue to be offered under both Vodafone and Idea brands nationally across all circles via respective retail and digital channels enabling customers to enjoy a rich portfolio of services and benefits under their preferred brand," the statement said.

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