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Vodafone Idea Raises Select Postpaid Plan Rates By Rs 50 In Uttar Pradesh East

The tariff hike in mobile services has come after a gap of about a year.

A building is reflected in signage atop a Vodafone Idea Ltd. store in Mumbai, India. (Photographer: Dhiraj Singh/Bloomberg)
A building is reflected in signage atop a Vodafone Idea Ltd. store in Mumbai, India. (Photographer: Dhiraj Singh/Bloomberg)

Telecom operator Vodafone Idea Ltd. has raised the price of select postpaid plans by Rs 50 in the Uttar Pradesh East circle.

According to details available on the company's website, Vodafone Idea customers will have to pay Rs 649 per month for the postpaid plan, which was priced at Rs 598 earlier, and Rs 799 as against Rs 749 charged earlier.

An e-mail query sent to Vodafone Idea elicited no immediate reply.

The tariff hike in mobile services has come after a gap of about a year when all the three companies, Vodafone Idea, Bharti Airtel Ltd. and Reliance Jio Infocomm Ltd., had raised tariff by up to 50%.

Analysts were expecting tariff hike in the industry especially by Vodafone Idea after Diwali.

Debt-ridden Vodafone Idea has been pushing for a 7-8 times hike in price of mobile data services.

Bharti Airtel has been pressing for raising tariff to earn average revenue of Rs 200-300 per user every month.

In December 2019, Vodafone Idea made call and data charges on prepaid networks dearer by 50%.

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Debt-ridden telecom firm Vodafone Idea on Oct. 30 reported a consolidated loss of Rs 7,218.2 crore for the quarter ended September 2020. The company's subscriber base declined by around 4 crore on a year-on-year basis to 27.98 crore and the debt of Rs 1,15,940 crore.

The company has estimated statutory dues liability of Rs 65,440 crore.