Virgin Atlantic Studied Low-Cost Airline to Combat Norwegian
A Boeing Co. 747 aircraft, operated by Virgin Atlantic, taxis across the tarmac at Heathrow airport in London, U.K. (Photographer: Chris Ratcliffe/Bloomberg)

Virgin Atlantic Studied Low-Cost Airline to Combat Norwegian

(Bloomberg) -- Virgin Atlantic Airways Ltd. looked seriously at establishing its own low-cost carrier before scrapping the plan amid concern that the move might dilute its brand.
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