Vodafone Idea Drops Faster Speed Claim In Priority Offering, Informs TRAI
A Vodafone Idea Ltd. SIM card packet is displayed at a stall. (Photographer Dhiraj Singh/Bloomberg)

Vodafone Idea Drops Faster Speed Claim In Priority Offering, Informs TRAI

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Vodafone Idea Ltd. has told the telecom regulator that it is dropping the contentious faster data speed claim as part of priority offering and is in the process of filing a revised plan, a source said.

The company's website, too, is no longer touting claims of faster speeds for the pay-more-for-priority-treatment mobile plan, which had been under the Telecom Regulatory Authority of India's scanner in the past few weeks.

Instead, Vodafone Idea’s website is talking of benefits purely in terms of entertainment privileges, travel privileges, mobility benefits and other privileges.

Earlier, its marketing campaign, among other aspects, mentioned "get unlimited data with faster data speeds", for 'priority 4G network'.

The source said the company had informed the regulator that is in the process of filing a revised plan and is withdrawing the faster speed claim.

When contacted, a spokesperson declined to comment on the issue.

Also read: Vodafone Idea Rebrands As ‘Vi’ To Mark Merger Completion

TRAI had late last month slapped a show-cause notice on VIL over its priority mobile plan, saying that the tariff offer "lacks transparency", is "misleading" and not in compliance with a regulatory framework.

Another operator Bharti Airtel was not issued a show-cause notice for its platinum plan, which was also under the regulator's lens. Airtel had offered to abide by TRAI’s views and had also withdrawn its platinum offering, and, hence, Trai did not proceed with further investigation on it.

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