Unilever’s Fair & Lovely Rebrand in India Will Be Costly: Jefferies
Fair & Lovely, a skin-lightening cream made by Hindustan Unilever Ltd., sits for sale on a store shelf in Mumbai, India. (Photographer: Prashanth Vishwanathan/Bloomberg)

Unilever’s Fair & Lovely Rebrand in India Will Be Costly: Jefferies

(Bloomberg) -- Hindustan Unilever Ltd.’s decision to rename its melanin-suppressing face cream, Fair & Lovely, will probably need a large media campaign to win over consumers which poses short-term...
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