Unilever Eyes $1 Billion in Sales for Plant-Based Food Boom
The Unilever logo sits on a a jar of Marmite in London, U.K. (Photographer: Chris Ratcliffe/Bloomberg)

Unilever Eyes $1 Billion in Sales for Plant-Based Food Boom

Unilever plans to boost sales of plant-based meat and dairy alternatives fivefold to tap growing demand for healthier and environmentally friendlier foods.

The food giant is targeting 1 billion euros ($1.2 billion) in alternative protein sales in the next five to seven years through its Vegetarian Butcher faux-meat brand and vegan versions of flagship products like Hellmann’s mayonnaise and Magnum ice cream. It also wants to halve food waste faster than previously planned and double the number of nutritious products by 2025.

“In a year of Covid, many people are just more conscious of their health,” Hanneke Faber, Unilever’s president of foods and refreshments, said in an interview. “Plant-based kind of straddles that area between my own health and the health of the planet. It’s something that consumers are aware of and want.”

Alternative-protein demand has boomed in recent years as climate change and health concerns drive consumers to products like fake burgers and oat milk. Other companies are also pushing into the sector, with Nestle SA seeing long-term double-digit growth potential for plant-based meat substitutes.

Two-fifths of the world’s food giants -- including Kroger Co. and Tesco Plc -- now have dedicated teams to develop and sell plant-based alternatives to meat and dairy, investor network Fairr said.

Unilever Eyes $1 Billion in Sales for Plant-Based Food Boom

Unilever bought Vegetarian Butcher two years ago and Faber said sales of its fake burgers and chicken nuggets are “growing explosively.” The brand supplies Burger King restaurants and is present in more than 30 countries. The company plans to expand further and to also invest in vegan ice cream and mayonnaise innovation, she said.

Unilever Eyes $1 Billion in Sales for Plant-Based Food Boom

The coronavirus pandemic has prompted consumers to eat healthier, something that should continue once the crisis passes, Faber said. As more people seek foods that help protect against diseases, Unilever is pledging to double its products rich in vegetables, protein and micro-nutrients by 2025 and keep reducing salt or sugar in foodstuffs like soups and ice cream.

The world’s biggest mayonnaise and ice cream seller now plans to halve its food waste by 2025 --bringing forward the original target by five years -- via a range of measures including using artificial intelligence to better predict its purchasing and sales. The company will also use brand campaigns to encourage consumers to reduce wastage.

“We’ll use our brands to make consumer change,” Faber said. “It’s not up to us to decide for people what they want to eat, but it is up to us to make healthier and plant-based options accessible to all.”

©2020 Bloomberg L.P.

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