How to Break Into a Massive, Untapped Market, According to an Ex-Central Banker
Acharya suggests banks learn from shampoo makers who offer the product in low-cost sachets.
(Bloomberg) -- The solution to India’s underbanked market could be to offer small loans to the needy that can be repaid in tune with the borrower’s cash flow rather than enforcing monthly installments, Viral Acharya, a former deputy governor at the Reserve Bank of India, wrote in the Financial Times.
Highlighting the dichotomy of a massive economy -- Asia’s third-largest -- but one where living standards are still among the lowest in the world, Acharya suggested banks learn from shampoo makers who offer the product in low-cost sachets that can be bought by millions of poor people who can’t afford the entire bottle.
“As a central banker for India, I wondered if we could ‘sachetise’ finance to lift people out of poverty,” Acharya wrote. He cited the example of a farmer, who earns only after the harvest but who’s forced to repay loans throughout the year.
Acharya said that central bank-led efforts to build a public credit registry and account aggregator will help with much-needed customer data to help banks create such products. An account aggregator is a proposed new financial institution that manages how other financial institutions access your data, based on your consent.
“Making cash flow-based credit available to every Indian is our small solution to India’s big problem of financial exclusion,” Acharya said.
To contact the reporter on this story: Suvashree Ghosh in Mumbai at sghosh186@bloomberg.net
To contact the editors responsible for this story: Marcus Wright at mwright115@bloomberg.net, Jeanette Rodrigues, Anto Antony
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