Ukraine’s New Leader Must Now Turn His TV Presidency Into a Real One

(Bloomberg) -- Adept at playing a fictional president on TV, Ukrainian comedian Volodymyr Zelenskiy must now learn how to be a real one.

Time isn’t on his side. Triumphant over incumbent Petro Poroshenko in a runoff vote at the weekend, the political novice will be inaugurated as his successor next month. He’ll take stewardship of a country at war, stuck in the middle of a geopolitical feud between the West and Russia. The economy, meanwhile, is ridden with corruption and reliant on foreign aid.

Zelenskiy, 41, knows he needs help. He’s surrounded himself with reformist ex-ministers and other experts. But his campaign gave away little about his plans, which remain a work in progress. How quickly he cements his team and policy positions will determine his success on multiple fronts.

Meeting Expectations

Without representation in parliament yet, Zelenskiy could struggle to enact meaningful change before October’s elections, where his new party tops polls. He could try to dissolve the assembly, though he must do so at least six months before that date. There are opportunities elsewhere. He’s signaled he’ll burnish his anti-graft credentials by replacing the prosecutor-general, long unpopular among Ukrainians and Western donors. He could also pick a new foreign minister as well as defense and security chiefs. But he must distance himself from exiled billionaire Ihor Kolomoisky, whose TV channel airs his shows.


Ties will remain frosty but a new leader could mean a new approach. Zelenskiy, whose Russian is better than his Ukrainian, won huge backing in the country’s east, where the war that erupted after Vladimir Putin swiped Crimea in 2014 rumbles on. He says he wants to bring about peace and get back prisoners of war. No fan of Poroshenko, Putin may be optimistic about his inexperienced successor. In an early test, Russia last week banned oil exports to its neighbor, risking higher gas prices.


Markets are giving Zelenskiy the benefit of the doubt. His rise has coincided with a rally that’s made the hryvnia the world’s fourth-best performing currency in the past three months. The hope is that Zelenskiy retain the likes of former Finance Minister Oleksandr Danylyuk and pushes on with reforms. “Just confirm the IMF and put a good team in place,” said Viktor Szabo, a fund manager who invests in Ukrainian bonds at Aberdeen Standard Investments in London. “We’re overweight.”

Ukraine’s New Leader Must Now Turn His TV Presidency Into a Real One

The Economy

Growth, underpinned by the International Monetary Fund, is chugging along at more than 3 percent. But that doesn’t satisfy most people five years after the upheaval of another revolution. A glut of foreign debt payments mean cooperation with the IMF is likely to continue, with the current $3.9 billion loan running through year-end. To keep the country afloat, Zelenskiy will probably have to agree to a new aid package, including more potentially controversial economic reforms.

Western Integration

Zelenskiy supports his predecessor’s push to join the European Union and NATO, though he may hand the public the final decision via referendums. Western leaders were quick to congratulate him, but stressed the need to tackle corruption. He must deliver if he’s to keep their backing. Zelenskiy has already met French President Emmanuel Macron, whose rise has served as an inspiration, while German Chancellor Angela Merkel has invited him to Berlin.

©2019 Bloomberg L.P.

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