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Uber Tests ‘Cut the Line’ Feature in Brazil Amid Driver Shortage

Uber Tests ‘Cut the Line’ Feature in Brazil Amid Driver Shortage

Uber Technologies Inc. is now allowing some users in Brazil to pay more for shorter wait times, as high gas prices have led to a dearth of drivers.

The ride-hailing company is testing a priority feature in the downtown areas of three Brazilian cities, it said in a statement Thursday. The priority rides will cost as much as 20% more than the basic fee and will be available based on demand.

Brazil is currently facing a shortage of drivers, as gasoline prices, which have soared nearly 40% over the past year, have driven many motorists off the roads. In Sao Paulo, Latin America’s largest metropolis, it’s estimated that a quarter of ride-share drivers have quit since the start of the pandemic, according to the city’s Association of App Drivers.

San Francisco-based Uber said it’s testing the feature ahead of the holidays and the further easing of Covid-19 restrictions, which should drive a surge in demand. 

©2021 Bloomberg L.P.