TVS Motor Ties Up With Cadisa Group To Expand Presence In Central America
Signage seen at the PT TVS Motor Company Indonesia Factory in Karawang, near Jakarta, Indonesia. (Photographer: Dimas Ardian/Bloomberg News)

TVS Motor Ties Up With Cadisa Group To Expand Presence In Central America

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Chennai-based TVS Motor Company Ltd. on Wednesday said it is has partnered with Cadisa Group for setting up sales outlets in Guatemala and El Salvador, as part of its plans to strengthen presence in Central America.

As a part of this association, Cadisa—one of the largest business groups in Guatemala and El Salvador—will facilitate the opening of 15 flagship outlets for TVS Motor in a phase-wise manner, the company said in a statement.

TVS Motor will also be present in 17 multi-brand outlets and over 150 retail stores across Guatemala, it added. The company will also operate over 25 service outlets, besides supplementing its range of two-wheeler and three-wheeler offerings with retail finance schemes.

"Cadisa has rich experience and immense knowledge and understanding of the needs of customers in this region... The unique network of distribution that Cadisa has developed makes them the best strategic ally for TVS Motor Company,” said R Dilip, executive vice president, international business, at TVS Motor. "With this partnership, we will be able to offer customised products with complete service and spare parts for our customers throughout Central America and consolidate our presence..."

TVS Motor, at present, sells its motorcycles, scooters and three-wheelers, including the Apache RTR 200 4V, Apache RTR 180, Apache RTR 160 2V, Stryker 125, Wego and King Deluxe in Central America.

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