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Trump Tower Builder Cuts Luxury for Cheap Homes in India

A Trump Tower developer in  Mumbai is shifting focus to cheaper apartments and office spaces. Here’s why.

Trump Tower Builder Cuts Luxury for Cheap Homes in India
Pedestrians walk past as one of two towers of Trump Tower Mumbai, center, stands under construction at Lodha The Park, a luxury residential project developed by Lodha Developers. (Photographer: Dhiraj Singh/Bloomberg)

(Bloomberg) -- A Trump Tower developer in Mumbai, India’s financial hub, is shifting focus to cheaper apartments and office space as a credit squeeze crimps demand for posh properties.

Macrotech Developers, earlier known as Lodha Developers, will cut the share of premium housing from its portfolio to about 17% from 30%, said Managing Director Abhishek Lodha. It’s also looking to increase contributions from so-called affordable housing to about 50% of revenue over the next three to four years from 40%.

Trump Tower Builder Cuts Luxury for Cheap Homes in India

“All our new investment is going in affordable and office,” Lodha said in an interview at the company’s premium World Towers residential project in Mumbai on Thursday. “We are managing our liquidity very, very carefully. It is something which we need to watch more carefully now than we would even 18 months ago.”

India’s real estate market has been battered over the past three years by a series of policies from Prime Minister Narendra Modi’s government and more recently by a collapse in lending by non-bank financial companies. While unsold premium homes pile up across the country, builders are relying on Modi’s home-for-all push to keep demand for budget apartments robust even as the broader economy decelerates.

Trump Tower Builder Cuts Luxury for Cheap Homes in India

The cash crunch comes months before Macrotech is due to repay a $325 million U.S. dollar-denominated bond it had raised to develop two premium residential properties in London. Rating companies downgraded the company’s ratings twice this year citing weak sales and liquidity and its narrowing refinancing options.

One London project is complete, the other will be completed in the next six months, and the cash flows will help repay the bond, Lodha said. At least until then he doesn’t expect to divest any more stakes to private equity firms after earlier selling 28% of the company’s holding.

“We are well on track to make the arrangements to make the payment in March 2020,” Lodha said, declining to share details. “We are available as a secondary source if there is a shortfall. We don’t expect a shortfall, though.”

Back home in India, Macrotech’s smaller peers are struggling to survive. To help combat the downturn, Lodha recently started a new business line that would offer apartments at as low as 2.5 million rupees ($35,000).

India’s property slump
  • For homes priced above 40 million rupees, the so-called premium segment, about half have been unsold since 2013 in the Mumbai metropolitan region, according to Anarock
  • Unsold luxury homes costing more than 15 million rupees rose 5% from a year earlier to 86,400 units by the end of September across cities in India; unsold stock across various budget segments fell 5% to 655,710 units, Anarock data show
  • The number of developers in India has plunged by 46% between 2012 and 2018, according to Edelweiss Securities Ltd.

Authorities must do more to improve demand, and that includes lowering borrowing costs in an economy where mortgage rates are above 8% despite the central bank reducing its policy rate to 5.15% and inflation running at about 4%, Lodha said.

Read more: Developers in India to Get No Relief From Gloom Despite Measures

He also plans to boost the share of Macrotech’s rent-yielding portfolio and list it as a real estate investment trust in the next two to three years. India can raise more than $25 billion through REITs over this period, Anarock estimates.

The Lodha group may look at a public listing of its office portfolio through a REIT at a value of around $2 billion, Shaishav Dharia, who heads the company’s Office Spaces business, said in September. Debt at the overall group’s Indian operations stands at around 170 billion rupees, he said.

The company has sold almost 80% of the apartments in the 78-story Trump Tower that it is developing in south Mumbai. The luxury homes -- priced at 75 million rupees ($1.1 million) or more -- will be handed over to buyers starting December, Lodha said.

Lodha, the 39-year-old son of Macrotech’s founder, said the three-decade-old company has seen sales rise 6% in the first half of the financial year that started in April. That’s somewhere in the middle when compared to its historical performance, he said.

“I would not say I am happy but we are okay,” he said. “It’s a tough time, but it’s not an insurmountable situation.”

To contact the reporters on this story: Dhwani Pandya in Mumbai at dpandya11@bloomberg.net;Reto Gregori in New York at rgregori@bloomberg.net

To contact the editors responsible for this story: Jeanette Rodrigues at jrodrigues26@bloomberg.net, Arijit Ghosh

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