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This Will Be The Costliest General Election By Advertising Spends
Political advertising spend may go as high as Rs 2,500 crore ahead of this general election, say media buying agencies.
24 Jan 2019, 02:02 PM IST
This year’s general election will be the biggest for India’s advertising market.Spending by political parties is expected to surge up to 73 percent over 2014 Lok Sabha polls to about Rs 2,500-2,600 crore this time, media buying agencies BloombergQuint spoke with estimated. Campaigning by Prime Minister Narendra Modi’s Bharatiya Janata Party, Rahul Gandhi-led Indian National Congress and regional parties has already set the tone.The l...
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