This Will Be The Costliest General Election By Advertising Spends
A motorcyclist and a pedestrian pass a Bharatiya Janata Party election campaign billboard in Aligarh, Uttar Pradesh, India. (Photographer: Prashanth Vishwanathan/Bloomberg)

This Will Be The Costliest General Election By Advertising Spends

This year’s general election will be the biggest for India’s advertising market.Spending by political parties is expected to surge up to 73 percent over 2014 Lok Sabha polls to about Rs 2,500-2,600...
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