The Curse of the Honeycrisp Apple
A label is seen on a Honeycrisp apple at the Jack Brown Produce Inc. packing facility in Sparta, Michigan, U.S. (Photographer: Daniel Acker/Bloomberg)

The Curse of the Honeycrisp Apple

(Bloomberg) -- Bite into a Honeycrisp apple and you understand why consumers are willing to pay so much for a piece of fruit: the crunch.
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