Tesla Aims to Deliver Made-in-China Cars Before Late January

(Bloomberg) -- Tesla Inc. said it’s planning to start delivering made-in-China Model 3 cars before late January, another sign that the company is nearing mass production in the world’s largest auto market.

“We are making an effort to gradually deliver before the Spring Festival to let our customers drive our China-built Model 3 sedans back home for the holidays,” Tesla said in response to a Bloomberg query. The Spring Festival, a weeklong holiday marking the lunar new year, begins Jan. 25.

The deliveries would come from the first batch of cars that Tesla produces in bulk later this year — not the test vehicles that the company has been manufacturing in small quantities recently. Tesla said in October that it expected to begin deliveries to customers in the first quarter but didn’t specify which month.

China’s first plant wholly owned by a foreign carmaker — and Tesla’s first outside the U.S. — will be a crucial test for Chief Executive Officer Elon Musk as he seeks to prove his carmaker can sustain profitability. The Shanghai Gigafactory, which broke ground in January, will initially build Model 3 sedans that will compete with electric cars from local contenders such as NIO Inc. and Xpeng Motors, as well as global manufacturers including BMW AG and Daimler AG.

Tesla shares rose 0.7% to $354.83 in New York on Thursday in the run-up to the scheduled unveil of the company’s first pickup truck.

To contact Bloomberg News staff for this story: Chunying Zhang in Shanghai at czhang714@bloomberg.net

To contact the editors responsible for this story: Young-Sam Cho at ycho2@bloomberg.net, Will Davies

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With assistance from Bloomberg