Snapdeal Claims 52% Growth In Sales Volume Driven By Non-Metro Cities
A picker selects an item from an aisle in a warehouse. (Photographer: Ruhani Kaur/Bloomberg)  

Snapdeal Claims 52% Growth In Sales Volume Driven By Non-Metro Cities

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E-commerce firm Snapdeal on Monday said it has recorded 52 percent growth in terms of volume during its first Diwali season sale over the previous year.

During the first Diwali sale, held between Sept.29 and Oct. 6, Snapdeal said that its platform clocked more than 76 million visits in a week which is more than its monthly average.

“Snapdeal concluded its first Diwali sale of 2019 with record orders received, showing a massive growth of 52 percent over last Diwali volumes. Given Snapdeal’s focus and leadership in the Bharat-focused value merchandise, nine out of every ten orders received on Snapdeal were from non-metro towns across India,” Snapdeal said in a statement.

The increase in volumes from smaller cities was a pan-India trend. However, cities like Nagpur, Surat, Vijayawada, Chandigarh, Panaji, Jamshedpur, Shimla and Guwahati emerged as the new e-commerce hotspots, with orders surging at least four-fold over the previous year.

“Over 120 cities and towns across the country registered at least two times volumes compared to last Diwali sales. These include cities like Satara, Anand, Bharuch & Pali (West India), Malerkotla, Roorkee, Jhansi & Haridwar (North India), Hazaribagh, Raniganj and Paradip (East India), Tezpur, Itanagar & Majuli (North-East India) and Khammam, Hassan, Miryalaguda and Bhimavaram (South India),” Snapdeal said.

Last week, Amazon India in its first festive season sales report said that it has witnessed about three times increase in unit sales from non-metro customers, while customers from over 15,000 pin codes joined its Prime programme (which is paid) with a 69 percent increase in signups from small towns as compared to the previous year's festive season.

According to logistics firm Shiprocket, tier two and three cities are expected to contribute a higher percentage of orders during the 2019 festive season compared to the same period last year as shipments to tier two cities have already shown a 10 percent year-on-year growth.

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