Skoda India, Dealers Invest Rs 120 Crore For ReBranding Dealerships
A badge sits on the hood of a Skoda Octavia automobile following assembly at the Skoda Auto AS plant in Mlada Boleslav, Czech Republic. (Photographer: Martin Divisek/Bloomberg)

Skoda India, Dealers Invest Rs 120 Crore For ReBranding Dealerships

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Skoda Auto India Pvt. Ltd. on Thursday said it has invested over Rs 120 crore along with its dealer partners for rebranding its sales and distribution network to align it with the new corporate identity and design.

Skoda Auto has 63 sales and 61 service touch points across 53 cities in India, and all of them have been re-branded, a release said.

"Skoda has successfully re-branded its entire network of dealership facilities with a fresh and modern layout that elevates the presentation of the brand and is important cornerstone of the Skoda-led 'India 2.0 project," said Zac Hollis, director for sales, service and marketing at Skoda Auto India. “Through our redesigned dealership network, we are focusing on strengthening the brand in India while working closely with our channel partners to guarantee sustainability.”

In July 2018, German carmaker Volkswagen Group had announced investments of Rs 8,000 crore (€1 billion) for its 'India 2.0' project to be led by Skoda Auto to strengthen its presence in the country.

Under the initiative, Volkswagen plans to introduce by 2020 its first product based on a localised sub-compact MQB-A0-IN platform that has been tailored to the needs of customers in the Indian subcontinent.

The group had also set a target of capturing 5 percent of the Indian passenger vehicle market by 2025, up from around 2 percent at present.

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