Selling a Legacy: Food Companies Seek to Boot Their Dated Brands
Packs of ready to make Pillsbury biscuits for the over are seen on the shelves of a grocery store in the Brooklyn. (Photographer: Ramin Talaie/ Bloomberg News)

Selling a Legacy: Food Companies Seek to Boot Their Dated Brands

(Bloomberg) -- Not a big fan of the Pillsbury Doughboy’s bouncy paunch? You’re not alone, and Big Food is taking note.
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