Royal Enfield Launches Meteor 350 In Three Variants, Prices Start Rs 1.76 Lakh

The Royal Enfield Meteor 350 has broken cover, at a starting price of Rs 1.76 lakh. The all-new cruiser motorcycle, which replaces the Thunderbird range of motorcycles, will be available in three variants:

• The Meteor 350 Fireball at Rs 1,75,817 (ex-showroom, Chennai)
• The Meteor 350 Stellar at Rs 1,81,326 (ex-showroom, Chennai)
• The Meteor 350 Supernova at Rs 1,90,536 (ex-showroom, Chennai)

All the variants are fitted with alloy wheels and tubeless tyres as standard, giving riders convenience and peace of mind, especially on long journeys, the company said Friday. The Meteor also comes with Royal Enfield Tripper, a turn-by-turn navigation pod that connects to the Royal Enfield app.

The Meteor 350 derives its name from another cruiser motorcycle launched at the end of 1952. It also adds to the legacy of cruisers beginning in the 1990s with the Citybike, followed by the Lightning 535 and the Thunderbird 350 and 500.

The Royal Enfield Meteor 350 has been designed and developed by designers and engineers based at the company’s two state-of-the-art technical centres in Chennai and Bruntingthorpe in the U.K. It is powered by a 349 cc air and oil-cooled single-cylinder engine that generates 20.2 bhp of power and 27 Nm of torque at 4,000 rpm.

“We wanted to build a motorcycle that could ensure a great cruising experience for new, as well as experienced riders. The Meteor 350 is just perfect for that," Siddhartha Lal, managing director at RE’s parent Eicher Motors Ltd, said. "We have invested a lot of time and effort in making the navigation simple and intuitive with native Google Maps integration. In a clear manner, it gives the rider all the information needed to make the right decision on the road,” Lal said.

Royal Enfield's Chief Executive Officer Vinod K. Dasari said that with the Meteor 350, the company intends to create a whole new way for people to engage with the brand and transform their purchase and ownership experience.

“While motorcycle personalisation has grown enormously over the last decade, the options available to create a personalised purchase experience are practically non-existent,” Dasari said. “We’ve changed that. Our production team has worked diligently on developing new manufacturing systems at our world-class Vallam Vadagal plant, and has come up trumps with an intuitive, frictionless ordering system.”

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The company said customers booking a Meteor 350 will simultaneously be able to opt for Annual Maintenance Contracts (AMC), extended warranty and roadside assistance, all with flexibility built in to suit the requirements of the rider.