Swiss Watchmaker Tries to Go Feminine Without Alienating Men
An RM 37-01 Automatic Cerise watch from the ‘Bonbon’ collection stands on display on the Richard Mille stand (Photographer: Stefan Wermuth/Bloomberg)  

Swiss Watchmaker Tries to Go Feminine Without Alienating Men

(Bloomberg) -- Swiss watchmaker Richard Mille, whose rectangular timepieces cost more than $200,000, is treading carefully into female territory as it tries to avoid alienating its main customers: ...
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