Retailers Are Testing Facebook-Style Shopper Profiles to Battle  Amazon
Employees prepare orders for shipping at Amazon.com Inc.’s Amazon Prime Now fulfillment center in Singapore. (Photographer: Ore Huiying/Bloomberg)

Retailers Are Testing Facebook-Style Shopper Profiles to Battle  Amazon

(Bloomberg) -- Jessica Ferro recently ordered $200 worth of makeup from Sephora’s online app—and then waited a month for it to arrive. Despite conversations with multiple customer-service agents, t...
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