Renault India Seeks To Double Revenue From Auto Component Exports By 2020
French carmaker Renault SA is planning to double its revenue from auto component exports from India by next year, aiding its suppliers to stay afloat amid a prolonged auto slowdown in the country.
The company garnered a total revenue of around €190 million in 2018 from auto component exports from India to its various global operations.
The automaker, known for its Duster and Kwid models, is now also looking at bolstering its presence in India with plans to launch three new cars, including an electric vehicle, by 2022 in line with its mid-term plan to double its market share in the country by that year.
Renault India has a market share closed to 4 percent in the domestic passenger vehicle segment.
Besides, it also aims to double sales and services network in the country in order to support new products and also its existing customers.
"We export a lot of parts, close to €198 million worth of parts are getting exported globally per annum and this is going to double by the first half of the next year," said Renault India's Chief Executive Officer and Managing Director Venkatram Mamillapalle.
The exports are helping in keeping the supplier community of Renault in India intact, he added. "They (suppliers) might see a lot of decline in volumes (domestic market) but they are not impacted as exports have picked up more and thanks to devaluation of the rupee, it means better revenues as you get paid in euros.”
The company exports from India components such as engine parts, plastic and body parts to countries such as Russia, Brazil, Romania, Colombia, Argentina and Morocco.
When asked about vehicle exports, Mamillapalle said the company is exporting about 10,000 units of Kwid to South Africa per annum.
"For Triber, we are working for right-hand markets from Africa to Asia Pacific. Currently, engineering department is working on meeting regulations and homologations...hope they do it faster...probably beginning of next year, we will start exporting the model," Mamillapalle said.
Elaborating on plans regarding the India market, he said that with three new products lined up for launch by 2022, the company is getting into an "attack mode" to garner market share.
Renault has already introduced upgrades of Duster and Kwid and launched the Triber recently as it eyes volumes in the country.
"We are going to play in the mass market segments. We are not going to get into segments with low volumes," Mamillapalle said.
The company plans to have about 700 sales touchpoints across the country by 2022, more than double the 320 dealerships it has at present.