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Forget Dying, Shopping Malls Are Thriving In India. Here’s Why
Investors have poured money into malls in India, undeterred by an economic slowdown.
04 Mar 2020, 06:13 PM IST
Kirtika Kumari loves shopping malls. When she returned to Vadodara, Gujarat, with her parents a decade ago, the city had three new destinations making consumers crave for things. She was 17 then. Over the next decade, the count jumped fivefold.“I went to a mall at least twice a month initially,” Kirtika, owner of a chauffeur-driven car service, said. Now, she goes much more frequently. Gujaratis love to shop, eat out, mingle and live...
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