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Q2 FMCG Results Preview: Two Encouraging Consumption Trends
Consumption of FMCG products in rural areas outpaced urban demand in the second quarter.
From toothpaste to ready-to-eat snacks, consumption in rural households outpaced their urban counterparts, helping boost demand in the quarter ended September. And demand for pricier packs is also rising.Two signs that normal consumption behaviour is returning after the pandemic-led upheaval.Demand for consumer goods rose 58.2% year-on-year in India’s hinterland, data compiled by the business intelligence provider Bizom showed. That'...
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