Flipkart Says It Got 110 Orders Per Second During Big Billion Sale
The logo of Flipkart Online Services Pvt is seen on the side of a package at the company’s office in the Jayaprakash Narayan Nagar area of Bengaluru, India. (Photographer: Dhiraj Singh/Bloomberg)

Flipkart Says It Got 110 Orders Per Second During Big Billion Sale

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E-commerce major Flipkart on Wednesday said sellers on its platform saw significant growth in orders across categories like mobile phones, fashion and furniture with the platform witnessing about 110 orders placements per second during its ‘The Big Billion Days’ sale.

The Walmart-owned company did not disclose the total number of orders it received during the festive sale that started on Oct. 16 and will end on Oct. 21. Flipkart had provided early access from Oct. 15 for Flipkart Plus members.

Flipkart, in a statement, said over 666 million visits were recorded on Flipkart during the Big Billion Days with over 52% of these visits registered from tier III cities and beyond.

"The platform witnessed 110 orders placements per second...Flipkart has already delivered 10 million shipments with over 3.5 million shipments delivered by its Kirana partners (compared to one million deliveries last BBD 2019), between Oct. 16-21 across Mobiles, Fashion, Electronics, Beauty, General Merchandise and Home and home furnishing categories," it added.

According to a report by RedSeer Consulting, about $3.1 billion (Rs 22,000 crore) worth of goods were sold online from brands and sellers in the first 4.5 days of the online sale event.

This year, Flipkart's sale saw 1.5 times the number of transacting sellers compared to last year, amongst whom more than 35% witnessed 3 times more sales vis-a-vis 2019.

The number of crorepati sellers went up 1.5 times, and the number of lakhpati sellers saw a 1.7 times jump, it said.

Flipkart said within the over 35% new seller base this sale, around 60% of the sellers were from tier II and tier III towns. Flipkart Samarth programme for artisans and weavers saw a 7 times growth in the number of sellers.

Flipkart said the sale this year witnessed more than 55% increase in digital payments transactions.

The company said the premium segment of smartphones saw a growth of 3.2 times, predominantly driven by Apple, Google and Samsung phones, while there had been a 51% growth in customers from tier II and beyond markets in the fashion category.

Over 16 million products were sold in total by more than 40,000 unique brands/labels in fashion, it added.

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