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Philips Mulls Sale of $2.5 Billion Home Appliance Unit

Sale of the appliance unit would mark Philips’ complete exit from non-healthcare related markets.

Philips Mulls Sale of $2.5 Billion Home Appliance Unit
The Royal Philips NV logo sits on the company’s headquarters in Amsterdam, Netherlands. (Photographer: Jasper Juinen/Bloomberg)

(Bloomberg) --

Royal Philips NV is considering the sale of its kitchen appliance business generating 2.3 billion euros ($2.5 billion) in sales as part of Chief Executive Officer Frans van Houten’s revamp of the Dutch company into a focused health-care equipment maker.

Carving out the unit making coffee makers to air purifiers will take 12 to 18 months, and the asset should generate “a lot of interest,” according to the CEO.

Divesting the business will “help reinforce Philips’s own focus on health technology as we are able to boost that portfolio further,” Van Houten said in an interview.

The pressure is on Van Houten to improve Philips’s earnings from medical scanners and monitors after another disappointing quarter for growth. After exiting other home goods like TVs, DVD players and lighting, a sale of the kitchen unit would free up funds for investment in health-care where it competes with Siemens Healthineers.

What Bloomberg Intelligence Says:

Philips may sharpen its focus in health-care technology by investing further in devices and software, we believe, via the proceeds of its planned sale of the domestic-appliance portion of its Personal Health unit. Our scenario analysis suggests the unit may be valued at 2.3-3.3 billion euros. Personal Health has a 2019 Ebita margin of 14.8%, which is above the 11.8% for Italian rival Delonghi.

Philips Domestic Appliance Exit Plan May Boost M&A Deals: React

Jawahar Hingorani, BI industrials analyst

Philips on Tuesday reported fourth-quarter results that showed comparable sales grew 3.3%, below the 5.2% average estimate of analysts. The shares fell 3.1% to 42.93 euros as of 12:53 p.m. in Amsterdam, where the company is based.

Philips is overhauling its Connected Care division, which has yet to live up to expectations. While demand for wireless digital monitors is growing, Van Houten is having to cut costs and weather disruption to its component supply-chain caused by trade tariffs. Profitability at the unit widened to 19.4% amid signs of improving productivity.

Just as U.S.-China trade-war concerns are easing, Van Houten says he’s now worried about U.S.-Europe relations deteriorating. Trade spats clipped profit by 70 million euros last year, and a similar impact is expected in 2020.

In addition, Philips is bracing for any potential fallout from the coronavirus outbreak in China. It’s a double-digit growth market which accounts for about 15% of revenue. The risks are a dent to consumer confidence as well as disruption to the supply chain.

Philips will accelerate production of hospital masks to cope with an increase in demand, once a two-week government instigated shutdown of factories has passed. It’s also extending servicing of CT scanners so they can work around the clock diagnosing patients, the CEO said.

“It’s early days but we all need to be concerned,” the CEO added. Philips is also taking precautionary measures for its thousands of employees in the area, he added.

To contact the reporter on this story: Ellen Proper in Amsterdam at eproper@bloomberg.net

To contact the editors responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net, Andrew Noël, Frank Connelly

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