Nordstrom, Walmart See Web Sales Surge Ahead of Black Friday
Nordstrom’s web revenue almost doubled from Nov. 15 to Nov. 21 from a year earlier, while Walmart’s increased 67 percent.
(Bloomberg) -- Nordstrom Inc. and Walmart Inc. saw the biggest online-sales increases in the week leading up to Thanksgiving among U.S. retailers studied by Edison Trends.
Nordstrom’s web revenue almost doubled over the period -- Nov. 15 to Nov. 21 -- from a year earlier, while Walmart’s increased 67 percent. Target Corp., Macy’s Inc., Amazon.com Inc. and Best Buy Inc. also saw sales rise, according to Edison, an e-commerce research company that uses email receipts from purchases to calculate trends.
Sears Holdings Corp. and Jet.com registered the largest declines. Sears filed for bankruptcy protection from creditors this year, while Walmart’s Jet.com is focusing on urban shoppers.
The study gives an early indication of which companies have momentum heading into Black Friday. Powered by low unemployment and high consumer confidence, retailers are expecting holiday revenue to accelerate this year. Deloitte expects sales from November to January to rise as much as 5.6 percent to more than $1.1 trillion from the same period last year.
--With assistance from Justin Villamil.
To contact the reporter on this story: Jonathan Roeder in Chicago at jroeder@bloomberg.net
To contact the editors responsible for this story: Anne Riley Moffat at ariley17@bloomberg.net, Peter Jeffrey, Andrew Dunn
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