Signs that read “Black Friday Deals Now” hang on display in the home appliance section at a J.C. Penney Co. store in the Queens borough of New York, U.S. (Photographer: Mark Kauzlarich/Bloomberg)

Nordstrom, Walmart See Web Sales Surge Ahead of Black Friday

(Bloomberg) -- Nordstrom Inc. and Walmart Inc. saw the biggest online-sales increases in the week leading up to Thanksgiving among U.S. retailers studied by Edison Trends.

Nordstrom’s web revenue almost doubled over the period -- Nov. 15 to Nov. 21 -- from a year earlier, while Walmart’s increased 67 percent. Target Corp., Macy’s Inc., Inc. and Best Buy Inc. also saw sales rise, according to Edison, an e-commerce research company that uses email receipts from purchases to calculate trends.

Nordstrom, Walmart See Web Sales Surge Ahead of Black Friday

Sears Holdings Corp. and registered the largest declines. Sears filed for bankruptcy protection from creditors this year, while Walmart’s is focusing on urban shoppers.

The study gives an early indication of which companies have momentum heading into Black Friday. Powered by low unemployment and high consumer confidence, retailers are expecting holiday revenue to accelerate this year. Deloitte expects sales from November to January to rise as much as 5.6 percent to more than $1.1 trillion from the same period last year.

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