New York Times Subscriber Hunt Sends Gray Lady to Middle America
Yodhin Mutdhastira looks over the front page of the New York Times inside a public plaza in New York, U.S. (Photographer: Daniel Acker/Bloomberg News)

New York Times Subscriber Hunt Sends Gray Lady to Middle America

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(Bloomberg) -- After introducing a paid cooking app more than a year ago, New York Times executives noticed something unexpected: Many of its subscribers came from rural America.
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